TMF Netherlands | |
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Launched | May 1, 1995 |
Closed | September 1, 2011 (Including all digital channels) |
Owned by | MTV Networks Europe |
Audience share | 0.7% (2008, [1]) |
Slogan | "Maak 't mee op TMF" (Experience it on TMF) |
Broadcast area | Netherlands |
Headquarters | Amsterdam |
Website | www.tmf.nl |
TMF (abbreviation of The Music Factory) was a 24-hour music channel operated by Viacom International Media Networks in the Netherlands. The channel ceased operating on September 1, 2011. The channels operations were based in Amsterdam. The channel was previously known as TMF6 and TMF9 respectively.
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TMF was launched on May 1, 1995 by Lex Harding. It was the first Dutch music station competing against MTV Europe within the region. The nascent channel featured Sylvana Simons, Bridget Maasland, Isabelle Brinkman, Fabienne de Vries, Ruud de Wild, Michael Pilarczyk, Wessel van Diepen and Erik de Zwart as its veejays. During the years the VJ line-up changed to include Tooske Breugem, Daphne Bunskoek and Mental Theo. The last VJs on the channel included: Miljuschka Witzenhausen and Nikkie Plessen.
Despite the launch of a local MTV Nederland channel within in the region in 2000. TMF continued to surpass MTV in audience ratings. To counteract this competition in 2002, MTV Networks Europe purchased TMF's operations in the Netherlands and Belgium.[2] TMF shifted it attention towards more interactive programmimg, whilst some music programming from TMF was moved to MTV Nederland such as Mental Theo on the Road and Top 40 before moving back to TMF.
With the expansion of digital television TMF launched further brands which included TMF Dance (Techno, Trance and House music), TMF NL (Dutch music) and TMF Pure (R'n'B, Hip-Hop and urban). TMF Live also launched focusing on live music.
On November 4, 2010 Viacom International Media Networks announced from January 1, 2011 TMF would only broadcast between 06:00 until 15:00 daily.[3] On April 4, TMF was replaced by Kindernet and TMF as brand officially ceased on September 1, 2011 when TMF.nl stopped broadcasting the channel online. VJ's from TMF were transferred to MTV Nederland. TMF's digital channels also ceased broadcasting.
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